Rising Opportunity and Rising Demand for SaaS in Africa
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Interest is growing in Software-as-a-Service (SaaS) solutions in order to meet the needs and expectations of the next generation of consumers, not least in Africa, which has the youngest population. It is estimated that 70% of the population of sub-Saharan Africa is under the age of 30.
Robin Amlôt of IBS Intelligence discusses what that means for the neobanks, banks and telcos looking for a piece of the digital action with Paul Nilsen, Commercial Director and MD – Africa, CIS & Global SaaS for Codebase Technologies.
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