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Our intuitive and innovative solution transforms investing for non-resident Pakistanis.
Redefining Standards
When the State Bank of Pakistan established its Roshan Digital Account initiative for overseas Pakistanis, Dubai Islamic Bank Pakistan wanted to shift market leadership rapidly and decisively in its favor. We helped Dubai Islamic Bank Pakistan offer its customers frictionless onboarding and an elevated user experience on a landscape-defining digital platform in just 22 days.
Dubai Islamic Bank knew that to support the State Bank’s Roshan Digital initiative it needed to introduce a proposition that exceeded customer expectations. These digital-savvy customers wanted the seamless usability of lifestyle smartphone applications without the hassle of complicated onboarding procedures.
Strategy and Solution
Our solution provided non-resident Pakistanis a new, more intuitive way to bank and invest in Pakistan’s lucrative investment market from the comfort of their own homes. It is a comprehensive, completely automated platform that is frictionless, flexible, and accelerates customer conversions across all touchpoints.
Codebase Technologies redefines industry standards by powering Dubai Islamic Bank Pakistan’s First Instant Digital Roshan Account App in 22 days.
Powered by the Digibanc™ Suite, our Roshan Digital Account proposition can be scaled to offer more localized services in addition to enabling more capabilities for overseas Pakistanis. The modular platform is built on a cutting-edge microservices architecture that can deploy new products and services 70% faster than conventional offerings. This means more products for more Pakistanis on the most intuitive, engaging digital experience available on the market. Our mobile-first approach allows customers around the world to create a new Roshan Digital Account from any device while the easy, automated customer data capture protects users from fraud at every step, ensuring regulatory compliance for the bank.
Our mobile-first approach allows customers around the world to create a new Roshan Digital Account from any device while the easy, automated customer data capture protects users from fraud at every step, ensuring regulatory compliance for the bank.
Transformation
Intuitive process reengineering enabled Dubai Islamic Bank Pakistan to reach unprecedented customer conversion rates. The synergies between our organisations were a key driving force, allowing us to determine every possible customer scenario and pain point.
The Digibanc™ Suite of products has enabled the bank to attract a segment of customers that demand more intuitive experiences, make decisions faster, and do not settle for second best.
By deploying transformational digital onboarding and a fully automated user experience that homes in on customer-centricity and immediacy, we have established market leadership that not only redefines the possibilities for Roshan Digital Accounts and Dubai Islamic Bank Pakistan but proves to the banking and financial services landscape that digitalization powers endless opportunities for evolution.
