AMMAN, JORDAN (November 2022) – Capital Bank Group and Codebase Technologies expand on their strategic digital transformation partnership by transforming customer acquisitions for Capital Investments, the Group’s dedicated investment arm. Built using Codebase Technologies’ award-winning Digibanc platform, Capital Investments’ digital onboarding solution will introduce Jordan’s first fully-digital onboarding process for investments and brokerage customers. 

With the global expansion and adoption of digital fintech propositions, investment firms and banks have recognized the importance of digitalization to keep and grow their business. Projected to grow to US$3.43 trillion by 2030, the WealthTech industry is rapidly dwarfing conventional investment channels due to the ease by which both new and seasoned investors can sign up, manage, and transact. 

Izzidin Abusalameh, Group Chief Operating Officer at Capital Bank of Jordan commented, “Our Capital Investments trading platform provides customers with a simple and easy way to invest in stocks and currencies, locally, regionally, and internationally. Implementing digital onboarding for Capital Investments will expand our access to investors while accelerating our digital acquisition strategy. Our strategic technology partner, Codebase Technologies, has been instrumental in realizing these ambitions.” 

Investment platforms and accounts face a problem that is common in the banking and financial services industry – over 80% of customers will abandon the account opening process due to a range of complications during the onboarding process. 

Codebase Technologies’ approach to digital customer acquisition combines its extensive expertise in developing delightful customer journeys with its powerful technology stack to deliver a streamlined digital process that simplifies the onboarding experience while greatly reducing customer drop-off.