ABL Case Study

In a world where digitalization is rapidly reshaping different industries, optimizing customer onboarding has become a critical focus for forward-thinking financial institutions. This is especially true in Pakistan, where mobile connectivity surged from 75% in 2020 to 80.5% in 2023, accompanied by a significant rise in internet users from 43.02 million to 61.61 million over the same period. However, only 19% of adults in Pakistan have a bank account, highlighting the vast untapped potential for digital financial services in the country.

Recognizing the need to capitalize on this digital shift, ABL Asset Management Company Limited (ABL Funds), a leading Asset Management Company in Pakistan, embarked on a mission to enhance its innovative investment offering with a fully digital onboarding capability. To achieve this vision, ABL Funds chose to partner with Codebase Technologies and leverage our Digibanc platform. This platform, known for its successful implementations in reputable financial institutions globally, provides ready-made and micro services-based banking solutions like digital onboarding to enable efficient, cost-effective, and innovative digital banking.

Consequently, the collaboration between ABL Funds and Codebase Technologies has ushered in a transformative era for financial services in Pakistan. By implementing a fully digital onboarding solution, ABL Funds has streamlined its operations. Moreover, it has empowered customers with seamless access to investment opportunities. Furthermore, this move aligns with directives from the Securities and Exchange Commission of Pakistan (SECP), which aim to enhance financial inclusion and compliance within the industry.

We have documented the entire journey of this solution in ABL Funds’ case study. Download it now to gain deeper insights and knowledge about this transformative project.